There is no point in fighting them or explaining to them that we should be able to coexist civilly in the marketplace, I don’t think they care. I do think it’s worthwhile explaining to customers that the lowest price point does not always represent the best deal. If you like going to a bookstore then it’s up to you to support it. If you like seeing the people in your community employed, if you think your city needs a tax base, if you want to buy books from a person who reads, don’t use Amazon.
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Ann Patchett, Amazon’s Jungle Logic - NYTimes.com
This is an awesome article on Amazon, written by Richard Russo. Worth your time.